Michelle Kretzschmar

Families are told not to avoid private colleges and universities because of their high sticker prices. The fact is that very few people pay the actual sticker price. This includes families in the highest income category since most private colleges provide financial aid for high income families in the form of tuition discounting more commonly known as “merit aid.” However, some 50-50 schools are more likely to offer merit aid than others. This means that some colleges will be much more affordable for high income families than others–assuming the student qualifies for merit aid.

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