It’s not just that college is expensive. It is. But rather there’s the unexpected problem in actually being able to answer the basic question, “how much does college cost?” Unless you’re prepared to pay the sticker price, it’s almost impossible for students to know how much they are going to pay for college until they get their financial aid awards. And even those lucky few who aren’t relying on financial aid for college, will still find it difficult to identify college costs and compare different schools. The only thing that can be more difficult to figure out than college costs is probably healthcare prices. Yes, it’s that bad.

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