(You can see an updated review of Big Future here.) 
Big Future is the college search website by the College Board. Since the College Board is the source of all things SAT, you would expect it have a pretty good college search function. It is also a member of the Common Data Set consortium which means it has access to data that isn’t readily available to other websites.
If you were to visit the major college search websites, you would conclude that people have just a few considerations when choosing a college. Based on the search options common to eight of the most popular websites, students want to be able to pick a college based on its location, the location’s setting, size, tuition, selectivity, test scores, majors, whether it’s a community college or four-year institution, and if it’s public or private.
When talking about where they want to go to college, most high schoolers do not include any schools in their hometown. After all, they want to get away, go somewhere new. It’s part of the college experience, leave home, meet new people, and hopefully learn a little from them.